The house
Designed in our boutique, finished at our bench
Every ring is designed in our King William Street boutique — Australian made, set and hand-finished around the diamond you choose.
Begin your designSimon Alexander — diamantaire
Where would yours begin?
The diamond, first
Every ring is designed around the diamond you choose — natural or lab-grown, certified either way. We'll tell you when the cheaper stone is the better stone.
Begin your design
The house
Every ring is designed in our King William Street boutique — Australian made, set and hand-finished around the diamond you choose.
Begin your designThe named designs
A round brilliant raised on six fine claws so light reaches the diamond from every angle. Made to order in gold or platinum, around the stone you choose — natural or lab-grown.
See June
Where to begin
Choose a cut — every design can be made around the diamond you choose.
A selection

The boutique
A quiet room on Level 1, 14 King William Street — loupe in hand, the diamonds in front of you, no pressure. Walk in during opening hours, or book a private consultation with Simon.
Book an appointment